Almost the same thing. Almost.
Dynamic QR codes and shortened links (Bitly, TinyURL, etc.) are technically near-twins — both encode a redirect URL and let you re-target the destination. The choice gets confusing because content marketing on both sides paints the other as inferior. The real difference is narrower than either side admits.
Both work for redirect-with-tracking. Use a Bitly link when the access channel is digital — email, social posts, Slack, anywhere users will click. Use a dynamic QR when the access channel is print or signage — anywhere users will scan with their phone. QRThis dynamic QRs are basically a printable wrapper around a short link.
Last updated: August 2026